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Pa'ia

A historic coastal plantation town on the island's North Shore, Pa'ia has a rural ambiance that disguises it's sophistication. It is a home to the HC&S sugar industry and in the early 1900's was the hub of county commerce.

To visit the town today, you'd never know it but remnants remain of an old railroad track and station that transported sugar and connected people between Pa'ia and Central Maui.

Pa'ia evolved to embrace new immigrants and host international visitors. Pa'ia offers a variety of clothing stores, curios shops and great eateries.

Located on Baldwin Avenue and Hana Highway, Pa'ia is considered by most the last stop to pick up essentials before a trip to Hana.

Ho'okipa Beach Park is known as the "windsurfing capital of the world" yet it is not uncommon to see surfers and windsurfers side by side enjoying the picturesque and natural setting of the North Shore.

Pa'ia's rich plantation heritage includes the influence of the sugar industry that remains alive and well. Pa'ia has been able to retain it's cultural diversity which enhances the flavor of this unique community.

Pa'ia Main Street Association

Projects assisted by Tri-Isle Main Street Resource Center Staff

Project Involvement

  • 2004-2010 General Plan Updates...County-Wide Policy Plan, Maui Island Plan
    Tracking progress from GPAC to Maui Planning Commission and now at Council.
  • 2008-2010 Participating on the PRAG Pa'ia Reliever Alternatives Group to determine the best route for a Pa'ia By-Pass.
  • Annually Town Informational Meeting to review comprehensive list of projects in and around Pa'ia Town.  Update on the General Plan Advisory Committee and the Urban and Rural Growth Boundaries.
  • 2009 General Plan Advisory Committee (G-PAC) / Investigative Review Committee (IRC)
  • 2009 Topographic Survey of Baldwin Beach Park.
  • 2008 Discussions with Kimura International and work with Department of Transportation on Hana Highway Sidewalk Improvements.
  • 2008 Paricipation on Bike Tour Study...met with County Consultants to provide extensive information.
  • 2008 North Shore Visioning Project.
  • 2008 Comprehensive Report on County of Maui General Plan Update: Policies, Maui Island Plan, and Mapping.
  • 2008 General Plan Advisory Committee (G-PAC) / Investigative Review Committee (IRC).
  • 2007 General Plan Advisory Committee (G-PAC) Presentation.
  • 2006 Paia Business Country Town Design Guidelines w/ connections to proposed By-Pass.
  • 2006 Paia Town Square…Conceptual Design incorporated w/ Paia Mercantile Project.
  • Periodic Updates to Pa'ia Strategic Plan 2020.
  • Pa'ia Strategic Plan 2005.
  • Pa'ia Small Town Zoning and Development Code.
  • Pa'ia Business Capacity Study.
  • Pa'ia Business Country Town Guidelines (Pacific Design Team).
  • Pa'ia Main Street Assn., testified on Community-Based issues incl., water, road improvements, bike tours,transient vacation rentals and new and rehab projects in town.
  • Pa'ia Main Street identified and supported needed Capital Improvement Projects (CIP) For the Northshore.
  • Researched, Reviewed and provided recommendations on important public and private sector projects for Pa'ia and the Northshore.
  • Advocate for Pa'ia Town Businesses & Related Issues.
  • Pa'ia/Haiku Country Town Design Guidelines (Review and Recommendations for Update)
  • Pa'ia Youth and Cultural Center.
  • State Long-Range Planning Land Transportation Plan.
  • Town Centennial Celebration...(Tri-Isle Main Street Reource Center administered grant).
  • Ho'okipa Beach Park Renovation.
  • Baldwin Park Safety Project.
  • Alternative Traffic Options.
  • Coastal Erosion Concerns.
  • Community Work Day.
  • Alternatives To Cane Burning.
  • Maui Outdoor Circle Tree Planting.
  • Pa'ia Walking Tour Brochure.
  • Annual Town Christmas Party.
  • Community Recycling.
  • Parking Coalition for Pa'ia Municipal Lot (Hana Highway)
  • King Kekaulike High School Site Location.
  • Open Space Clean-up Baldwin to Pa'ia Park.
  • Country Parking Lot Beautification (Baldwin Avenue)
  • Resurfacing of Baldwin Avenue & Hana Highway.
  • Pa'ia/Haiku Citizens Advisory Council Recommendations.
  • Community Oriented Policing Program.
  • Haleakala Times News Column.
  • Christmas Tree Recycling.
  • Trash Receptacles (8).
  • Town Entry Signs (3).
  • Pa'ia Town Promotion Incentive.
  • Oral History Project & Book.


Tri-Isle Main Street Resource Center, 1942 Main Street, Unit 101, Wailuku, Maui, HI 96793
(808) 244-3888 - wmsa@maui.net


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